WHAT WE DO
We develop and create exquisite luxury motorcycle helmets and motorcycle gear for riders who like to choose something exceptional.
Within few years, with the help of our models «Pavillon» and «Belvedere», there was a revolution in the area of motorcycle helmets that changed the attitude away from an obligatory protective device towards a luxurious accessory and an object of desire.
We at Les Ateliers Ruby™ help our customers to underline their exclusivity by offering a big variety of different designs for our helmets and endless possibilities of combination. In fact, you can even get your own individual custom design.
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Always striving to reach supreme quality in what we do, we at Les Ateliers Ruby™ have the objective to achieve the finest helmets in the world with respect to functionality, as they are comfortable, very light and use state-of-the-art technology, as well as with regards to style & aesthetics.
In addition to that, we see the style of motorcyclists as an integration of details and aim in the future to equip the perfectionists among them with exceptional apparel to create an even more distinct individuality, accompanied by luxury that generates a special relationship with the owner.
These requirements towards ourselves make Ruby an inevitable brand for any style conscious motorcyclist who loves to ride.
The Designer Jérôme Coste from Paris grew up in the world of mechanical sports. He developed a fascination for motor sport champions and a passion for motorcycle helmets and began to collect them.
in 2001 he created a brand of helmets, mixing classic design with modern technology and high quality in different colors and designs.
In 2009, the 2nd model, the «Belvedere» makes its way into the portfolio of «Ateliers Ruby». In addition, a short program launches with legendary designer Maison Martin Margiela and Eley Kishimoto, as well as american motorcycle brand Confederate and Ruby got a special license for SpongeBob (© Nickelodeon).
In 2010, Karl Lagerfeld uses 9 unique helmets for his fashion show (collection Fall / Winter 2009-10), and thereafter, a limited edition of 200 Lagerfeld helmets with tweed surface make their way to the stores. Furthermore, there is a series of helmets in different colors, specially created for the 2010 Classical Car Rally «Tour Auto».
In 2011, the 2010 model «Belvedere Marceau», is used for a TV spot shooting for «CHANEL Coco Mademoiselle» with Keira Knightley. In the same year, the «Pavillon Concorde» is a requisite in the movie „wall street - money never sleeps“ by director Oliver Stone. In addition, three special versions inspired by Sofia Coppola, are becoming part of the collection Louis Vuitton «Resort 2012».
For the 5th anniversary of Les Ateliers Ruby in 2012, we introduce the «Castel», the first full face model. In addition, we introduce new accessories to the line of «Ateliers Ruby». The peak «Éclipse®» visor, made from carbon and available in different colors, as well as the «Visage» and «Visa®» for Pavillon models.